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Everyone wants to know: How much should I spend on marketing this year? Truth is, there's no silver bullet that will tell you how and where to put your dollars. If you run a search on google, you'll find stats saying anywhere between 7% and 25%. But 7% to 25% of what? Total sales, total revenue, total company yearly budget? What does that budget include? Are salaries included in that number? And if yes, which salaries are considered marketing versus sales?
In hopes of giving you an answer more specific than a Google search, ODEA has opened their books and shared their marketing spend from last year.
Want to learn more? Download the INFOGRAPHIC by filling out the form.
Get even more insight by listening to the corresponding episode of ODEA's Brain Lava Podcast here.
This content was originally published on www.teamodea.com and re-posted here with permission.